I had the opportunity to spend a semester in Buffalo, New York working as a structural packaging engineer for Fisher-Price. The company is, without a doubt, the titan of toys with known brands such as Little People, Imaginext, and Laugh and Learn. A division of Mattel- maker of Barbie, Hot Wheels, Polly Pockets and American Girl, its easy to see why Fisher-Price plays a role in being the number one toy company in the world. Fisher-Price focuses on children and babies from birth until around the age of 5 with both classic and new, innovative toys that foster imagination and fun.
Throughout my time at Fisher-Price, I had the opportunity to work on some amazing projects. Whether they were updates on existing projects or the packaging for a new toy, each project was different, and pushed me to come up with creative and innovative ideas. Many of my projects involved taking former Fisher-Price packages and modifying them for a newer toy model. Many packages updates include trying to reduce the amount of materials used, or adjusting them so that they would fit certain standard modular dimensions. On multiple occasions I was able to work with a new toy and develop the package or explore concept ideas. I had the opportunity to work on projects in every division of Fisher-Price. Within Fisher-Price there are seven departments: Infant, Baby Gear, Laugh and Learn, Dollhouses, Little People, Power Wheels, and Imaginext.
The Imaginext Serpant Ship (pictured above) was a product I worked on from start to finish. I designed the packaging, pitched the idea to marketing, and communicated with the international manufacturers. The package was designed to be interactive with the consumer, having "try-me" windows, so that children can play with toy on the shelf.